The brands we know have now embraced Social Distancing. Popular brands such as McDonalds, Coca-Cola, and others have modified their iconic logos to recognize social distancing. Are these changes sensitive or insensitive?
Interpretation is through the perspective of each person. Critics have said the logo change is a way of capitalizing on the fear surrounding the virus. A way to generate chatter or acceptance in a challenging time for the world.
I support the logo changes. There is little doubt that effective social distancing will help slow the spread of the virus. The more disciplined we are now, the sooner we can see restrictions lifted. If the logo changes by big businesses help encourage consumers and employees to have second thoughts to run an errand or meet with someone, I am all for it.
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